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Why optimization and industrialized approach is needed?

IBM Analytics University was held this year in Stockholm. Antti Syväniemi, CEO of Houston Analytics, spoke with the title “Retail assortment and space planning in the era of AI – optimization to revolutionize the process".

One part of the presentaion was: Why optimization and industrialized approach is needed. 

https://youtube.com/watch?v=dfosuz1XU5U